The Good Trade

The Good Trade is a Los Angeles-based lifestyle media brand providing over 100M readers with vetted shopping recommendations and editorials on sustainability, slow living, and self-care. 💛

Our Mission

Founded in Los Angeles in 2014, our mission is to serve, nurture, and inspire our readers with meaningful content about the issues that matter for an intentional life.

Our founding team has graduate degrees in sustainability, social impact, and journalism—but we don't approach the conversation from an academic perspective. We speak to readers as we do our closest friends and with the recognition that in order to care for the planet and your community, you must first care for yourself. 

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