The Good Trade
The Good Trade is a Los Angeles-based lifestyle media brand providing over 100M readers with vetted shopping recommendations and editorials on sustainability, slow living, and self-care. 💛
Founded in Los Angeles in 2014, our mission is to serve, nurture, and inspire our readers with meaningful content about the issues that matter for an intentional life.
Our founding team has graduate degrees in sustainability, social impact, and journalism—but we don't approach the conversation from an academic perspective. We speak to readers as we do our closest friends and with the recognition that in order to care for the planet and your community, you must first care for yourself.
As Seen On
“I absolutely love the gentle kindness and practical insight that The Good Trade offers. The website is my first go-to when searching for sustainable brands.”
“The Good Trade’s newsletter is a treasured and essential part of my daily routine! I cherish its inclusivity, diversity, and warmth.”
“Finally! A women’s media company that actually makes me feel good about myself. A lost art when you are constantly being told to look better, be better, and buy more.”
“I love the highly curated content on sustainable living—every article is like getting recommendations from a trusted friend.”